The Dilemma of Sunk Costs in Venture Capital

  • Spending huge sums of money to develop a product only to discover there isn’t a market for it
  • Hiring a key executive only to discover he or she isn’t a fit
  • Making a big promotion only to realize the employee isn’t set up for success
  • Naming your company and buying a domain only to find another company has the trademark
  • Launching a large advertising campaign that doesn’t produce results
  • Hiring expensive recruiters or consultants that don’t deliver
  • Investing in a company that doesn’t perform relative to expectations

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